Pink Beauty Salon needed a clearer digital journey for customers exploring treatments, products, and consultation options. The goal was to make the site easier to navigate, easier to maintain, and more useful for appointment intake.
Role
I led the technical design and development of the Shopify experience, covering site structure, theme customisation, service content, product presentation, and the booking flow. I also designed an AI-assisted consultation journey using OpenAI’s GPT models to help capture customer preferences before an appointment.
Key Areas
- Designing a Shopify storefront that supports services, products, and consultation journeys
- Building an AI-assisted booking and intake flow using OpenAI’s GPT models
- Structuring service pages, headers, footers, and navigation for usability and SEO
- Keeping the experience simple for staff to manage and customers to complete
- Creating a foundation that can evolve as the salon adds services and offers
Impact
The result is a cleaner customer journey, a more structured appointment intake flow, stronger organic visibility, and a maintainable Shopify setup the business can continue to improve without heavy technical overhead.