Pink Beauty Salon needed a clearer digital journey for customers exploring treatments, products, and consultation options. The goal was to make the new website easier to navigate, easier to maintain, and more useful for appointment intake while also giving the business a stronger operational foundation behind the scenes.
Role
I led the technical design and development of the Shopify experience, covering site structure, theme customisation, service content, product presentation, and the booking flow. I also shaped the admin-side workflow for managing services, appointment context, and day-to-day content updates, then designed an AI-assisted consultation journey using OpenAI’s GPT models to help capture customer preferences before an appointment.
Key Areas
- Designing a Shopify storefront that supports services, products, and consultation journeys
- Updating the website structure so customers can move from treatment discovery to enquiry with less friction
- Thinking through admin workflows for service content, booking intake, and maintainable staff updates
- Building an AI-assisted booking and intake flow using OpenAI’s GPT models
- Structuring service pages, headers, footers, and navigation for usability and SEO
- Keeping the experience simple for staff to manage and customers to complete
- Creating a foundation that can evolve as the salon adds services and offers
Admin & Operations Thinking
The admin side matters because a small business website only stays useful if the team can keep it current. I focused on practical content and service-management patterns: what staff need to update, what information customers need before booking, and how appointment context should be captured without creating extra operational overhead.
Impact
The result is a cleaner customer journey, a more structured appointment intake flow, stronger organic visibility, and a maintainable setup the business can continue to improve without heavy technical overhead.
Outcome Signals
- Reduced friction between service discovery, consultation context, and enquiry
- Improved the site structure for organic visibility and clearer customer navigation
- Gave staff a simpler model for keeping services and content current
- Created a foundation for AI-assisted intake without making the booking journey feel heavy